QME-Quantitative Marketing and Economics（量化营销和经济学杂志）影响因子_期刊投稿发表

期刊简介

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

量化营销与经济学（QME）发表市场营销、经济学和统计学交叉领域的研究。我们的重点是使用定量方法研究与市场营销相关的重要应用问题。我们将市场营销广义地定义为对企业、竞争对手和消费者之间的界面的研究。这包括但不限于消费者偏好、消费者需求和决策、企业的战略互动、定价、促销、目标定位、产品设计/定位和渠道问题。我们采用广泛的研究方法，包括应用经济理论、计量经济学和统计方法。还鼓励使用原始数据、二手数据或实验数据进行实证研究。正式引用为：经济量化指标

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