Journal of Financial Services Marketing（金融服务营销杂志）影响因子_期刊投稿发表

期刊简介

Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally. The journal covers: marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment fundsThe Journal of Financial Services Marketing publishes detailed and authoritative: Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a 'thumbnail' of best practice in marketing within the financial services field...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.

在其专家编辑和一个著名的国际编辑委员会的指导下，《金融服务营销杂志》已成为世界领先的论坛之一，讨论金融服务营销的最新思想、技术和发展。该期刊已成为全球应用学术研究和商业最佳实践之间的重要桥梁。该期刊涵盖：营销银行服务、养老金计划、保险、储蓄计划、投资理财、个人理财、抵押贷款、信用卡和借记卡忠诚度计划品牌管理交叉销售产品和服务客户关系管理在线服务客户概况定位产品定位定价分销管理消费者融资集合投资基金《金融服务营销杂志》发布了详细而权威的：来自世界各地的营销人员的案例研究，详细介绍他们的实践经验、面临的问题和吸取的教训。世界各地专家从业人员和学者的审查和简报，分享发人深省和富有挑战性的想法法律的审查，详细审查立法的主要变化书评，提供“缩略图”金融服务领域营销最佳实践的指南...让用户了解银行和金融服务营销的最新发展和想法。

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